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About The FOUNDER
Apolinaras is a business operations leader with 12-year track record of helping companies manage growth, build diverse teams, harness technology, and get a lot more profitable.
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Change is in the air! Time to pivot.

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I’ve recently been thinking about how I can further help the readers of this blog and earn even more good “business Karma”. Several of you have mentioned that you’d like a broader range of topics covered on this blog, so I have decided to take LeanStartups.com to the next level by expanding it and adding guest bloggers to my team. As we like to say in the world of startups – time to pivot.

I am actively looking for passionate practitioners of marketing, finance, accounting, recruiting, and staff development to share their expertise to help capital efficient lean startups increase the odds of surviving.

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How a foosball table can kill your startup – part two

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Since an article I wrote in June of 2009 called “How a foosball table can kill your startup” is still sparking attention and conversation, I think the time is ripe for me to expand on the topic. Yes, I still believe that tchotchke “benefits” do nothing but waste money.  Instead, use your resources to attract new, retain your best talent, and improve your team’s happiness.

Here are additional issues for us to consider…

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Beefing up your lean marketing

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Guest blog post by Greg Strosaker As the Lean Startups blog grows, I want to start bringing in other subject matter experts to help better serve my readers. Therefore, I am very excited to introduce Greg Strosaker as my first guest contributor. Greg, who previously worked for 13 years with General Electric as an engineer, has spent the past four years heading up marketing at several small- to mid-size material and industrial equipment firms.  Greg also runs the Constant Cogitation blog, where he discusses marketing, strategy, and leadership topics.

Since my last post drew some attention from the marketing folks (and struck a nerve of those who refuse to grow and evolve), I wanted to bring in the perspective of someone in a different industry who makes a living from marketing.

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We don’t need marketing – we need customer anthropology

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I wasn’t able to make it to LaunchCamp Boston today, but was still able to virtually participate via the live video and Twitter streams. During a discussion on Twitter with two great marketing folks, Bobbie Carlton and Rachel Levy, I made several remarks…

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