With the Detroit big 3 going under (for a very good reason - lack of flexibility), much has been said about unions and their impact on industries. I don't care to have a discussion on this blog about the benefits and disadvantages of the unions. They are irrelevant in most of the stratup world. But, ...
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Some of you may remember viral video of Microsoft’s Steve Ballmer running on the stage during keynote at a software developers conference in a sweat-drenched shirt yelling his heart out “Developers! Developers! Developers!”. I bet he remembered all those failures where ideas of mighty Microsoft failed to gain market traction. Anyone remembers Microsoft Bob? As you watch this short video of Steve Ballmer, in your mind change his words to “Paying customers! Paying customers! Paying customers!” Key to your idea being anything more than just another worthless filing in the USPTO are paying customers. Better yet, paying customers who evangelize your product.
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This topic has been in my drafts folder for a while. I take it to heart, because I find it important not to repeat mistakes I have seen others and myself make. My father always used to stress that he succeeded, because he chose to learn from mistakes of others rather than have to learn ...
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My late father used to say that great idea is the one that many people come up with independently.
So as I was watching MythBusters on the Discover Channel (my favorite show), reading David Armano’s blog post about unconventional marketing, and listening to Stephen Shapiro (innovation consultant) talk at our Revolve Nation entrepreneur networking event, I realized something that I have been practicing for a long time. Stephen Shapiro calls it “failing cheaply”.
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