“Cutting costs” has been the buzz phrase for the last decade or so. In some cases, companies got drunk on cheap money and plentiful investors, and in others the unchecked management flaws of greed and vanity led to company bloat. Whatever the root cause, we seem to be only treating the symptoms of the problem. We first look at our staff for the “fat”, then our business process, then… well by then it is usually too late. Although I have mastered the art of cutting costs, I am very aware of the reality: you can’t cut/lose fat without cutting into muscle.
So instead of treating the symptoms, how do we avoid the root cause of wasteful spending?
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Call me old fashioned, but I cringe every time I hear another claim about how we are moving into the age of “careerism” and “just in time staffing”. Why? Because we always hear about this fad right at the tail end of every downturn. It’s like herpes spread by some “experts” who never had to operate a company.
I am yet to see a substitute for a loyal team – during bad and good times. Earned loyalty takes time to build, compared to need-based loyalty, so you must build a strategy to foster earned loyality long before you need to “cash it in”.
What do I mean by earned loyalty vs. need-based loyalty? Many people are staying with their current companies right now because of need-based loyalty – they have mortgages and car notes to pay. But this type of loyalty has no longevity because the company did not earn it. Yes, I said it: earning the loyalty is completely the job of the company and its leadership.
Progress is a #1 motivator for knowledge workers (money is not even in the top 3) and I think it is what helps keep people loyal. Here are some methods that could help build that earned loyalty…
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In 2007, I was interviewing with a later stage stealth startup in Boston. During my conversation with one of the co-founders, I asked about her title. Her answer has stuck with me to this day. She said: “if you are in a startup and have a title, you are not doing enough work“! This sentiment resonated with me and made me think about why big titles are so dangerous.
I have worked for several very innovative “flat hierarchy” companies, where titles were irrelevant, that had rapid growth fueled by passionate employees who always went above and beyond to make customers happy. It is no surprise that at one company we had a 95% customer referral rate and the most loyal customers I have seen in my entire career. I also made the mistake of joining several companies that developed org-charts before they fully figured out what their customers wanted. The result was an environment of heavy office politics, innovation-squashing dictatorships, and clients leaving not too long after discovering the dysfunction. No amount of effort could turn these companies around and two out of the three went out of business.
So why are big titles so dangerous?
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I’ve recently been thinking about how I can further help the readers of this blog and earn even more good “business Karma”. Several of you have mentioned that you’d like a broader range of topics covered on this blog, so I have decided to take LeanStartups.com to the next level by expanding it and adding guest bloggers to my team. As we like to say in the world of startups – time to pivot.
I am actively looking for passionate practitioners of marketing, finance, accounting, recruiting, and staff development to share their expertise to help capital efficient lean startups increase the odds of surviving.
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