This topic has been in my drafts folder for a while. I take it to heart, because I find it important not to repeat mistakes I have seen others and myself make. My father always used to stress that he succeeded, because he chose to learn from mistakes of others rather than have to learn [...]
Best practices in lean business operations, technology, and other areas pertinent to success of startups, small, and mid-market businesses.
Monthly Archives: November 2008
If your staff does not get it, neither will the customer!
One of the biggest branding/marketing failures I have seen in my career was due to decisions made in a vacuum. The founders were all fired up about the new strategy, but they failed to market it to the staff. They were the only people in the company who were involved in the process. Worse yet, since founders never really sold the service, they had no idea how customers perceived the brand. Staff refused to use new marketing materials and new terminology. It took a while, but founders had to go back to the drawing board after dumping all that money. Unfortunately, money was not the only resource wasted. Morale took a huge hit too.
Bubble 2.0 – ooops, we did it again!
We are going through Bubble 2.0. You would think we would have learned from the last bubble. There are ominous news everywhere, but I say it is just a correction that was long overdue (again). And again, just like last time, this correction will separate real leaders from those who just managed to BS their [...]
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Apolinaras is a business operations leader with 12-year track record of building scalable and capital-efficient operations for technology and professional services companies.Read More About Us ยป