While on my vacation in La Jolla, I was able to catch up to some great blog posts I bookmarked in the last month. I follow Jeremiah Owyang via Twitter and I read almost all of his blog posts. One that just caught my eye was How To Evolve Your Irrelevant Corporate Website.

The thought that struck me was that for the longest time so many organizations have been spending outrageous amounts of money, without first having an outside-in view of what (prospective) customer is looking for and how the site would address those needs. So many sites are just ego-centric brochure-ware. How about the customer?

I still hear so many new entrepreneurs focusing on web-presence and other distractions. Rarely the focus is the customer and many times it is the personal ego. Maybe it is time for so many to sit down with their public face building team and get on the same page to understand what customer wants.

I would highly suggest new and experienced entrepreneurs to check out some of the recommended reading materials on the web strategy.

Back when I was working in Chicago at a late stage startup, I used to have great conversations with the president of the company about our various approaches to managing businesses. We shared war stories, ramblings about taxation in US and EU, and the software developers’ versions of Maslow’s hierarchy of needs. But one thing that stuck with me was his statement: “this company will never own a foosball table, because every company I have seen own one went under months after purchasing it”. [READ MORE]

A problem we’ve all seen too often is when a product or service is dreamed up, and no one wants to buy it. Most of us can list four or five examples of this right away. These duds should have been abandoned before too much time and money was invested. What are the two major causes of this problem? [READ MORE]

I read a Wall Street Journal article today, titled The New Résumé: Dumb and Dumber - Job Seekers Play Down Their Credentials to Avoid Looking Overqualified," that really struck a nerve with me. This issue is not exclusive to Baby Boomer and… [READ MORE]